CORPORATE IDENTITY (C.I.)
We want you to be proud to promote and represent NIVA! That's why we have provided all the necessary corporate brand identity resources for your marketing needs. From our logo to our colors and typography, everything you need to create great marketing materials is available here. We appreciate your support in spreading the word, and we look forward to helping you create amazing content that represents us.
Prussian Blue: 70–80% of the artwork
PANTONE 648 C
C100, M071, Y010, K047
R0, G50, B98
#003262
Cardinal Red: 10-20% of the artwork
PANTONE 200 C
C015, M100, Y090, K010
R190, G30, B45
#BE1E2D
Pale Taupe: 10-20% of the artwork
PANTONE 288C
C28, M036, Y055, K002
R185, G157, B122
#B99D7A
Tory Blue: (For Variations)
PANTONE 648 C
C091, M076, Y008, K001
R051, G083, B154
#354d88
Light Grey: (For Variations)
PANTONE 200 C
C016, M012, Y013, K000
R212, G212, B212
#D4D4D4
An aspect ratio is a proportional relationship between an image's width and height. Essentially, it describes an image's shape.
Aspect ratios are also significant in computer graphics and web design, as they determine the shape and layout of images and videos displayed on screens of various sizes and resolutions. The choice of aspect ratio can impact the overall aesthetic and user experience of a website or application.
Make sure your images are not squished, squashed, or squeezed. If you need to resize your image, a good way to do it is to resize the diagonal part of the image. Other programs let you press the "Shift" key on the keyboard to resize to the correct dimensions.